The online marketplace is competitive and knowing how many visitors you get from ads and keywords isn't enough. You need a tool that shows you which keywords and ads refer your best customers, a tool that shows you how your customers navigate your site.
Urchin provides critical customer experience analytics that help you design your site to influence visitor behavior. Key features include:
- Site Overlay: Visual representations of customer click paths, conversion metrics and more for all your links, just by browsing your site
- Advanced Visitor Segmentation: Urchin analyzes visitor behavior on the basis of everything from language to geographic location
- Geo-Targeting: Find out where your visitors come from and which markets have the greatest profit potential
- Funnel Optimization: Eliminate conversion bottlenecks, and reduce the number of prospects who drift away unconverted
- A/B Testing: Test the effectiveness of banner ads, emails and keywords, and fine-tune your creative content for better results.
- Website Optimization: Optimize your website for the right browser and software platforms, track search behavior, and evaluate content interactions on your site.
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